Hotel guest CRM and email.
The relationship should not end at checkout. We help hotels organise guest communications around useful moments: a welcome, an upcoming stay, a reason to return. The goal is a more relevant relationship, supported by a system the team can manage.
Discuss this serviceA guest list with more potential than a newsletter.
Before building campaigns, we review available data, permissions and systems. Then we map a small number of useful journeys. Loyalty can mean recognition and well-timed invitations, not only points. The approach must fit service, staff workflow and the information the team can responsibly maintain.
For Hotels, restaurants, travel companies and wellness stays with an existing guest database and a need for stronger repeat stays.
- Guest lifecycle map, database review and practical audience segments.
- Email templates and agreed welcome, pre-arrival or reactivation journeys.
- Campaign calendar, messaging and approved offer development.
- Loyalty proposition and guest-recognition communication guidance.
- CRM workflow documentation, team handover and performance reporting.
A clear scope.
Work that connects.
You gain a repeatable programme for staying in touch with guests, with approved messages, audience rules and defined responsibilities. Where systems permit, reporting connects communications to returning stays and makes matching gaps visible.
How we evaluate the work
Track deliverability, unsubscribes, useful clicks and attributable bookings where available. Monitor rebooking only with reliable matching. Email opens alone cannot demonstrate retention.
The useful details.
Can you work with our existing email or PMS-connected platform?
We assess features, permissions and integration options before confirming scope. A migration is a separate workstream.
Can we market to every contact in the booking system?
We first review permissions and platform requirements. A reservation record does not automatically establish permission for every channel.
Do we need a points-based loyalty programme?
Not necessarily. Recognition and well-timed communication may suit the property better.
Tell us what needs to work.
Start with a brief.
For hotels, restaurants, travel companies and wellness stays — and for hospitality talent seeking representation. Share the work you have in mind; our team will review your inquiry and discuss the right next step.
hello@revvye.com ↗Write to hello@revvye.com, or prepare a brief below.